Pacesetters Awards recognize and celebrate the key players in various categories of the sector who have over the years achieved outstanding results and made positive contributions in the industry growth.
BY WAKHUNGU ANDANJE
Kenya’s capital will take centre stage in September as it hosts the 9th edition of the Pacesetters International Awards (PIA), a prestigious continental platform celebrating the transformative role of small and medium-sized enterprises (SMEs) and startups in Africa’s economy.
The gala, scheduled for 12th September 2025 in Nairobi, will bring together industry leaders, entrepreneurs, policymakers, and innovators for a night of recognition and dialogue on Africa’s business future.
This year’s awards, organized by Jubilant Stewards of Africa (JSA) in collaboration with the United SMEs Association of Kenya, will celebrate enterprises that have demonstrated resilience, innovation, and social responsibility. Categories will spotlight leadership, sustainability, customer service, technology adoption, diversity, and inclusivity.
“SMEs are the engine of our economy, and the companies shortlisted this year have redefined excellence through creativity, resilience, and impact,” said Jared Oundo, Executive Director of JSA. “These awards are more than trophies — they are a benchmark of trust and performance.”
The Performance Index (OPI), a globally recognized benchmarking tool, is used in the rigorous vetting process that involves public voting, industry research, and expert reviews. Winners are chosen based on their contributions to economic growth, ethical practices, and social impact.
Past Winners and New Entrants
Over the years, the PIA Awards have honoured some of East Africa’s most recognizable brands and institutions, including Safaricom, Kevian Kenya Ltd, Ena Coach, Little Pesa, City Walk, Nation Media Group, Myspace Properties, and the University of Nairobi.
The 2025 edition introduces new nominees, among them Dr. Agarwal’s Eye Hospital, TV47, Radio47 of Cape Media, and Shian Tours & Travels Ltd. Prominent personalities also feature in the lineup, including top CEOs like Paul Russo, CEO of KCB Group, and celebrated media figures such as Jeff Koinange (Citizen TV), Yvonne Okwara (Citizen TV), James Smart (NTV), Aby Agina (CNBC Africa), Zubeidah Kananu (Kenya Editors Guild President), and Trevor Ombija (Citizen TV).
Artists and entertainers Churchill Ndambuki and Eric Omondi are also among the notable names expected to grace the gala.
Beyond the Awards: A Platform for Dialogue
The PIA Awards have evolved beyond recognition to become a hub for thought leadership. The Nairobi edition will feature keynote speeches, panel sessions, and networking forums exploring themes such as:
Digital transformation and sustainable business models,Investment opportunities and economic resilience,The role of technology in scaling SMEs,Collaborative solutions across sectors and Dr. Anandh Ramanathan, Vice President of Dr. Agarwal’s Eye Hospital, said the recognition reinforces their commitment to innovation in healthcare. “We are excited about this recognition and look forward to engaging with industry leaders on transformative healthcare solutions,” he noted during a meeting with JSA officials in Nairobi.
A Legacy of Excellence
Since its inception, the PIA Awards have been staged in major African cities, including Kampala, Dar es Salaam, and Nairobi. The 2023 continental chapter was hosted at Serena Hotel in Dar es Salaam, while the East African edition took place at Weston Hotel in Nairobi. Previous ceremonies have been held at Panari Hotel (Nairobi) and Serena Hotel (Kampala).
The events are widely regarded as a seal of credibility for SMEs across the continent, offering both recognition and visibility to businesses making tangible societal contributions.
Speaking ahead of the awards, Mr. Oundo urged policymakers to accelerate reforms aimed at empowering micro, small, and medium enterprises (MSMEs). “Unlocking SME potential requires deliberate government action — affordable credit, better access to financial services, and a regulatory environment that enables growth,” he said.
With hundreds of delegates expected, the 2025 Pacesetters International Awards will not only celebrate Africa’s brightest entrepreneurial stars but also provide a rare opportunity for collaboration, investment, and shared learning.
